I'm not trying to do something different, I'm trying to do the same thing but in a different way.’ – Vivienne Westwood
Nicola has a firm grounding in Pop Cultural and Lifestyle marketing. Coupled with her diverse personal experiences, she aims to bring new light to brands and products, with complex problem solving from the ground up.
In an industry that so often attracts opportunists who are drawn to the illusion of glamour, she stands firm in her personal convictions and academic roots – insisting that study, impeccable research, time and experience, and an instinctual knack for the field will set experts like herself apart from the pack.
As a proud Africanist, certainly in terms of the fashion and cultural spheres, she is at the fore of new thinking on the continent. She is strong-willed, analytical, logical and creative, and thrives on opportunities to push new boundaries of thought through her expertise, to offer unique insights into the African market, particularly in the act of ‘Glocalisation’, a form of analysis that includes interpreting international trends for a local market, local-for-local and local-for-international markets.
For this reason, Nicola is frequently sought out by large-scale corporate clients to consult on their brands, and has worked with the likes of MTV International/MTV Base, Randa/Equator Accessories, The Foshini Group, The Busby Group, Sport Scene, Truval, Multichoice Business and Intelligence Department and Procter & Gamble with clients such as Olay, Ariel and Pantene.
Get in touch with us to discuss how best Nicola can assist your brand. Perhaps it is in the form of a commissioned, in-depth trend report, or to guide your creative directors in a tailored trend workshop.
Nicola and her team are assisting advertising agencies to navigate through the new landscape of sociological marketing by connecting them with innovators and influencers, together with her unique blend of fresh insights and scientific research.