An AI Story About Love
This project explores modern relationships with warmth, humour, and honesty.
Emma.Love was born from a simple but powerful question:
What actually helps people build healthier, happier relationships?
The platform explores how humans and AI can collaborate in a thoughtful, ethical way - not as replacements for connection, but as tools that learn from us, reflect us, and ultimately support healthier relating.
THE BRIEF
Create a story about relationships - and what can go wrong - between a Hispanic woman and a North African man. Keep it light, human, and funny.
We were given what we value most: complete creative freedom.
We developed two distinct versions of the film for a test audience, allowing Emma.Love to explore what viewers found most relatable and emotionally resonant.
RELATABILITY
As AI continues to evolve, many audiences still approach it with scepticism, often missing the creative intent, nuance, and storytelling potential behind the work.
This campaign was never about showcasing AI as a novelty.
It was about using it as a creative partner - in service of shared human experience.
We’re proud of how these films gently invite audiences to laugh, reflect, and recognise themselves - all within 30 seconds.
Our work doesn’t stop there. We often explore how an idea can live beyond the initial brief - including above the line imagery and engaging content. Read how we expanded Emma.Love beyond the pitch → link
