Photographer Stephen Greeff and make up artist Charmaine de Kock collaborated to create The 7 Sins, a concept-based beauty shoot. Exhibited in Cape Town, the installation comprised of an edgy fashion film and portrait series based on the concept of the seven deadly sins.
Greed, Vanity, Sloth, Envy, Wrath, Lust, Gluttony
What drew me to the idea to shoot the 7 sins
as a beauty portrait series
was to encapsulate the irony of beauty
which is, in general, idolised in society.
These sins lay hidden in your
emotions and thoughts and often stay
hidden from the face which the world sees.
Even the most glorified of us are guilty.
There is no escaping your emotions and thoughts
as they are the very definition of your character.
It is only when you catch yourself being overly sinful
that you may start to act otherwise.
But be warned,
the sins can act simultaneously.
Do not judge yourself too harshly.
This series is not meant to make you go and repent your sins.