AI in Production: Creating More with Less.

Many Locations, One Solution.

In our brand film, one of the characters is a diver.
To demonstrate location flexibility in this cutdown, we moved our diver from the open ocean into a swimming pool for training.

AI helps overcome complex production challenges - like simulating underwater shoots - while supporting storytelling, character development, and giving your brands the
ability to showcase many of their strengths.

Once the AI character is signed off, environments can be swapped seamlessly, unlocking safe, efficient, and cost-effective creative possibilities that would be difficult or expensive to achieve in traditional production.

AI Advertising for Cape Town Gin.

Cape Town Spirits Company, together with their agency Uncle Snitch, approached us in search of a fresh, original way to showcase their award-winning gin. Known for capturing the true spirit and flavours of the Mother City, the brand wanted a campaign that highlighted its distinctive taste in an abstract and memorable way.

AI Video Production - Smarter Campaign Cutdowns for Global Markets

It’s not just about creating assets with the latest tools, it’s about understanding advertising, audiences, and the markets they move in. With the right planning, a single campaign can be transformed into multiple message, each tailored to specific genres and audiences.

From one main reel, we shaped several motivational cutdowns. This one is designed for fitness and running brands. With unique regional voiceovers and language versions, campaigns can connects across diverse geographies while maintaining one consistent brand message.

Strategic planning. Flexible creative. Global impact.

AI Stills Campaign: Never Lose Your Way — Creative Direction & Production Solutions for Integrated Advertising

For our recent creative test, we set out to show how AI-generated stills can go beyond stand-alone images and form the foundation of a full campaign.

These visuals were originally created for our fitness awareness brand film reel, Never Lose Your Way. By designing the stills with motion in mind, we demonstrated how easily they can evolve into an integrated campaign, stretching across brand film, photography, and digital content.

The strength of this approach lies in combining our advertising and production expertise, together with high-end AI visuals and post-production. We’re able to maximise content variety from a single creative source. The result is a more agile, scalable, and cost-effective way for brands to create campaigns that work across platforms.

This is just the start of our exploration into how AI-driven production can expand creative possibilities while staying true to brand storytelling.

Giving Localisation a Creative Edge with AI-Driven Creative Production

In today’s global market, brands aren’t just communicating across borders - they’re telling stories across cultures, languages, and platforms. That’s where creative localisation becomes essential.

It’s easy to think of localisation as a final technical step, a simple matter of translation. But for brands delivering campaigns across multiple regions, the real challenge isn't just translation, it's transformation.

Why Creative Localisation Matters

Localisation isn’t just about swapping out copy. It’s about reshaping your message so it resonates culturally, emotionally, and visually - wherever it lands.

What works in London may fall flat in Seoul. A campaign that connects in São Paulo might need a totally different tone in Berlin. Every market has its own rhythm, nuance, and creative expectations.

That’s why we treat localisation as a creative process, not just a technical one. And now, thanks to advanced AI production tools, we can deliver that process faster, smarter, and more precisely than ever.

What We Offer: AI-Enhanced Localisation Services

We help brands adapt global campaigns with a high level of creative control.

Our localisation toolkit includes:

Flexible, region-specific scripts that preserve meaning while adapting tone and pacing
Realistic, customisable AI voiceovers with a wide range of languages and accents
Precise AI lip syncing, making dubbed or voice-replaced content look seamless
Real-time iteration and versioning, so you can test and tweak instantly
Faster turnaround and lower overhead, without sacrificing creative quality

This means your teams can adapt campaigns quickly and scale them confidently.

Creative Localisation That Scales

We believe localisation should empower creatives, not slow them down. By integrating AI into the process, we’re giving brands more freedom to speak to audiences in truly local terms, not just with translated words, but with tailored creative that feels native, everywhere it appears.

Whether you’re launching a global product, adapting branded content for social, or building region-specific variations for digital campaigns, we can help you move faster - and smarter.

AI Sport Commercial - Never Lose Your Way

Stepping Into the Future.

Artists & Legends is a hybrid creative agency blending traditional production with GenAI, 3D and Post Production. This AI reel is a proof of concept, demonstrating how we craft high-impact campaigns by merging longstanding production experience with today’s most forward-thinking creative technologies.

Entering the GenAI space has been nothing short of thrilling. As a team of visual storytellers, we saw an opportunity to harness this technology to expand what a creative studio can imagine, build, and deliver.

At a time when advertising teams are expected to create more visually ambitious content - on tighter timelines and leaner budgets - we offer creative solutions that make that possible. Whether it’s designing cinematic locations, solving complex production challenges, or building a diverse, global cast of characters, we do it all with agility, precision, and a focus on impact.

GenAI isn’t here to replace craft - it’s here to amplify it. When combined with experienced creative direction, production ingenuity, and strategic thinking, it becomes a creative engine that unlocks new visual languages and campaign possibilities.

This reel is just the beginning.

If you're ready to explore how a hybrid approach can work for your brand — let’s talk.

Whether we start with existing imagery or create new visuals, we build full campaign ecosystems - from hero films and teasers to stills and social edits - all tailored for cross-platform use.

AI Film - Il Paglicaccio

An Austin Film Festival Finalist “The Clown” is a collaboration between AI Director Marco Cavazzana, our post production house, Twelve Eleven Studios and renowned composers Jennie Lofgren & Anders Herrlin.

Mobile Phone Campaign - OPPO N2 Filp Launch .

Swan: Smart working + Smart Living

Swan Find N2 belongs to Oppo's flagship product series, representing the latest and most advanced technology, together with the most exclusive and refined design to date.

Production entailed shooting two campaigns simultaneously for two different OPPO devices.

This beautiful campaign is shot by Silvia Gil Roldan.

N26 Online Bank - Phising - Security Explained

The 2nd of 5 films explaining in an entertaining way about online scams.

This project involved full service production of films & stills, direction, casting & post production, including original music composition of 375 assets in 5 languages.

N26 Online Bank - Travel Scams - Security Explained.

1 of 5 films explaining security scams. In this film an air steward explains travel scams.

This project involved full service production of films & stills, direction, casting & post production, including original music composition of 375 assets in 5 languages.

N26 Online Bank - The Month of N.

The Month of N is the biggest project the Creative Studio at N26 executed since their launch in Germany in 2015. The project involved rolling out daily activations through the month of November 2021.

We created a blend of actual in camera clips, digital assets, fun filters, merchandise and a grand prize at the end of the month. I managed the project and the creative production assets together with the in house creative director. The social clips were directed and shot by Roice Nel. I also oversaw the edits, which were created for YouTube and Instagram. Winner of 2 Silver Awards at the Deutscher Digital Awards!

N26 Online Bank - Next Generation.

N26 is an online bank based out of Berlin. Voted world’s best bank by Forbes in 2021.

Next Generation is a fun series of social clips about the unique features offered on their App.

Directed and Shot by Roice Nel.

I also oversaw all of the edits, which were in 2 languages, with multiple formats.

Audi Print Campaign.

Ogilvy SA approached me to produce the 2022 print campaign for Audi South Africa.

I was tasked with casting & capturing a range of images that offer an authentic representation of the South African market, as opposed to using images from Audi Germany. I was also asked to source locations that would show the vehicles’ off-road capabilities, in Johannesburg, South Africa.

Shot by photography duo DNA.

TOYOTA GLOBAL OLYMPIC CAMPAIGN - TOKYO 2020.

I am humbled to have been chosen to produce the world wide print campaigns & social media assets for Saatchi LA & Toyota Global, the main sponsor of the Tokyo Olympics & Paralympics.

A prestigious campaign, with a beautiful & powerful motivational message.

The ATL campaign was shot by Gary Land & Social was directed & shot by Roice Nel.

We are very privileged to have worked with 12 Olympic athletes from around the world.

START YOUR IMPOSSIBLE.

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BBC America - The Watch.

I had a lot of fun producing the marketing assets for BBC America for their TV series, The Watch.

Managing 4 sets simultaneously over 2 days.

We were immersed in a dystopian world, looking for the right spaces to capture all the video and print imagery. Spending time with the actors & getting to know their characters was truly a magical experience.

The BBC team also chose to work with three of the DOP’s from Artists & Legends.

Roice Nel directed & shot principle video, with Jonathan Tait on B cam. Nick Burton Moore shot the chroma key assets.

To add to the stature, the print campaign was shot by the very talented and humble Pari Dukovic. Social stills by Hayden Phipps.

Thank you to the BBC team for choosing to work with Artists & Legends!

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