Roice’s stills portfolio is shaping up beautifully, with his latest campaign for Jetour showcasing his ability to move seamlessly between motion and photography.
One of Cape Town’s leading social media DOPs, Roice has built a reputation for creating work that feels considered, contemporary and highly attuned to its audience. His portfolio includes social content for Toyota Global, the main sponsor of the Tokyo Olympics, as well as marketing collateral for BBC America’s The Watch.
Roice’s ideas and creative perspective ensure that every piece has a clear visual intention and connects with its audience. His ability to blend traditional filmmaking techniques with the latest technology allows him to elevate projects, regardless of their scale.
In response to the demands of an increasingly visual and fast-moving digital landscape, Roice has expanded his skill set into photography, bringing the same instinct for movement, composition and storytelling to stills.
The Jetour campaign is a great example of this evolution - a campaign delivered across both video and stills, with Roice shaping the visual language across the two mediums.
His growing photography portfolio is another dimension to a filmmaker already fluent in the language of contemporary content.
