Richard de Jager's legacy as the coolest stylist and creative director in the business continues to grow. His ability to understand youth culture and create fashion trends is unprecedented.
Once again Richard formed part of the creative team for adidas Originals's third installment of the Original is Never Finished campaign, featuring reality star Kendall Jenner, basketballer James Harden, Playboy Carti, 21 Savage and Young Thug.
View Richard's portfolio here.
Stylist Richard de Jager brings his incredibly ability to combine the avant-garde and street style to Smirnoff's third iteration of their "We're Open" campaign.
Set in an African context for the first time, this edition documents Congolese-French DJ Jeffrey Jewell engaging with people through music and dance on his first visit to South Africa. Jewell becomes a role model for others with Albanism, who are discriminated against and ostracised from society throughout Africa.
We're Open promotes inclusivity while celebrating diversity. It is a reminder of Smirnoff's history of supporting minorities, having sponsored Gay Pride for 16 years.