Cape Town Spirits Company, together with their agency Uncle Snitch, approached us in search of a fresh, original way to showcase their award-winning gin. Known for capturing the true spirit and flavours of the Mother City, the brand wanted a campaign that highlighted its distinctive taste in a bold and memorable way.
Giving Localisation a Creative Edge with AI-Driven Creative Production
In today’s global market, brands aren’t just communicating across borders - they’re telling stories across cultures, languages, and platforms. That’s where creative localisation becomes essential.
It’s easy to think of localisation as a final technical step, a simple matter of translation. But for brands delivering campaigns across multiple regions, the real challenge isn't just translation, it's transformation.
Why Creative Localisation Matters
Localisation isn’t just about swapping out copy. It’s about reshaping your message so it resonates culturally, emotionally, and visually - wherever it lands.
What works in London may fall flat in Seoul. A campaign that connects in São Paulo might need a totally different tone in Berlin. Every market has its own rhythm, nuance, and creative expectations.
That’s why we treat localisation as a creative process, not just a technical one. And now, thanks to advanced AI production tools, we can deliver that process faster, smarter, and more precisely than ever.
What We Offer: AI-Enhanced Localisation Services
We help brands adapt global campaigns with a high level of creative control.
Our localisation toolkit includes:
Flexible, region-specific scripts that preserve meaning while adapting tone and pacing
Realistic, customisable AI voiceovers with a wide range of languages and accents
Precise AI lip syncing, making dubbed or voice-replaced content look seamless
Real-time iteration and versioning, so you can test and tweak instantly
Faster turnaround and lower overhead, without sacrificing creative quality
This means your teams can adapt campaigns quickly and scale them confidently.
Creative Localisation That Scales
We believe localisation should empower creatives, not slow them down. By integrating AI into the process, we’re giving brands more freedom to speak to audiences in truly local terms, not just with translated words, but with tailored creative that feels native, everywhere it appears.
Whether you’re launching a global product, adapting branded content for social, or building region-specific variations for digital campaigns, we can help you move faster - and smarter.
Stylist Richard de Jager - adidas Originals: Original is never finished 3.
Richard de Jager's legacy as the coolest stylist and creative director in the business continues to grow. His ability to understand youth culture and create fashion trends is unprecedented.
Once again Richard formed part of the creative team for adidas Originals's third installment of the Original is Never Finished campaign, featuring reality star Kendall Jenner, basketballer James Harden, Playboy Carti, 21 Savage and Young Thug.
View Richard's portfolio here.
ITALIAN SPORT & LIFESTYLE PHOTOGRAPHY DUO JOIN ARTISTS & LEGENDS.
Matt-Eric is a commercial photography duo based in Italy.
It sparks from the collaboration of Mattia Balsamini and Enrico Caputo, respectively committed to commercial work. They are not only a photography duo, they are project creators. They create involving and interactive ideas and then execute them beautifully. Artists & Legends represent Matt-Eric worldwide.
Please contact debbie@artistsandlegends if you would like them to pitch on a concept or shoot your campaign. They love to travel!
SELECTED CLIENTS, MAGAZINES & AGENCIES
1861 United, Adidas, AS Roma, Banca Nazionale del Lavoro, Barilla, Bertolli, DLV, BBDO, ENI, Fondaznione Telethon, GQ, Gran Cereale, Icon Italian Red Cross, Mari-Mo, M&C Saatchi, McCann Worldgroup, Merceded Benz, Monocle, New Scientist Magazine, Nissan Politecnico di Milano, Puma, Rai, RDS, RTL, Save the Children, TBWA, Telecom, Toyota, Unilever, Universal Music, Wired.
Bevan Davis shoots the Spring/Summer campaign for Black Dog Clothing.
We are excited to be working with Black Dog Clothing on their latest campaign. The team at Artists & Legends creatively directed the shoot, and Bevan Davis shot the campaign this Friday. Keep an eye out for their new campaign in the coming weeks here, on Facebook and their website : www.blackdog.co.za. Here are some of the behind the scenes pics ...
