For our recent creative test, we set out to show how AI-generated stills can go beyond stand-alone images and form the foundation of a full campaign.
These visuals were originally created for our fitness awareness brand film reel, Never Lose Your Way. By designing the stills with motion in mind, we demonstrated how easily they can evolve into an integrated campaign, stretching across brand film, photography, and digital content.
The strength of this approach lies in combining our advertising and production expertise, together with high-end AI visuals and post-production. We’re able to maximise content variety from a single creative source. The result is a more agile, scalable, and cost-effective way for brands to create campaigns that work across platforms.
This is just the start of our exploration into how AI-driven production can expand creative possibilities while staying true to brand storytelling.