• HOME
  • WORK
  • AI CREATIVE STUDIO
  • DIRECTORS / DOP's
  • PHOTOGRAPHERS
  • WHO WE ARE
  • CONTACT
  • THE VIRTUALS
Artists & Legends

HYBRID CREATIVE PRODUCTION & ARTIST MANAGEMENT

  • HOME
  • WORK
  • AI CREATIVE STUDIO
  • DIRECTORS / DOP's
  • PHOTOGRAPHERS
  • WHO WE ARE
  • CONTACT
  • THE VIRTUALS

AI in Production: Creating More with Less.

Many Locations, One Solution.

In our brand film, one of the characters is a diver.
To demonstrate location flexibility in this cutdown, we moved our diver from the open ocean into a swimming pool for training.

AI helps overcome complex production challenges - like simulating underwater shoots - while supporting storytelling, character development, and giving your brands the
ability to showcase many of their strengths.

Once the AI character is signed off, environments can be swapped seamlessly, unlocking safe, efficient, and cost-effective creative possibilities that would be difficult or expensive to achieve in traditional production.

tags: AI, AIcommercial, AI generated content, Advertising Campaign, Advertising, Swimmer, Swimming, Fitness, Diver
categories: AI, Commercial, Production, Sport Commercial
Monday 10.06.25
Posted by Debbie Bacher
 

AI Video Production - Smarter Campaign Cutdowns for Global Markets

It’s not just about creating assets with the latest tools, it’s about understanding advertising, audiences, and the markets they move in. With the right planning, a single campaign can be transformed into multiple message, each tailored to specific genres and audiences.

From one main reel, we shaped several motivational cutdowns. This one is designed for fitness and running brands. With unique regional voiceovers and language versions, campaigns can connects across diverse geographies while maintaining one consistent brand message.

Strategic planning. Flexible creative. Global impact.

tags: AI, Advertising Campaign, AI advertising, Sport Commercial, Fitness Content, AI commercial, Running
categories: AI, Commercial, Creative Direction, Post Production, Production, Sport Commercial
Monday 08.25.25
Posted by Debbie Bacher
 

AI Stills Campaign: Never Lose Your Way — Creative Direction & Production Solutions for Integrated Advertising

For our recent creative test, we set out to show how AI-generated stills can go beyond stand-alone images and form the foundation of a full campaign.

These visuals were originally created for our fitness awareness brand film reel, Never Lose Your Way. By designing the stills with motion in mind, we demonstrated how easily they can evolve into an integrated campaign, stretching across brand film, photography, and digital content.

The strength of this approach lies in combining our advertising and production expertise, together with high-end AI visuals and post-production. We’re able to maximise content variety from a single creative source. The result is a more agile, scalable, and cost-effective way for brands to create campaigns that work across platforms.

This is just the start of our exploration into how AI-driven production can expand creative possibilities while staying true to brand storytelling.

tags: AI, AI generated content, AI campaign, Advertising Campaign, AI sport, Sport, Awareness Campaigns
categories: Commercial, Creative Direction, AI, Creative Management, Photography, Sport Commercial, Production
Wednesday 08.20.25
Posted by Debbie Bacher
 

AI Sport Commercial - Never Lose Your Way

Stepping Into the Future.

Artists & Legends is a hybrid creative agency blending traditional production with GenAI, 3D and Post Production. This AI reel is a proof of concept, demonstrating how we craft high-impact campaigns by merging longstanding production experience with today’s most forward-thinking creative technologies.

Entering the GenAI space has been nothing short of thrilling. As a team of visual storytellers, we saw an opportunity to harness this technology to expand what a creative studio can imagine, build, and deliver.

At a time when advertising teams are expected to create more visually ambitious content - on tighter timelines and leaner budgets - we offer creative solutions that make that possible. Whether it’s designing cinematic locations, solving complex production challenges, or building a diverse, global cast of characters, we do it all with agility, precision, and a focus on impact.

GenAI isn’t here to replace craft - it’s here to amplify it. When combined with experienced creative direction, production ingenuity, and strategic thinking, it becomes a creative engine that unlocks new visual languages and campaign possibilities.

This reel is just the beginning.

If you're ready to explore how a hybrid approach can work for your brand — let’s talk.

 

Whether we start with existing imagery or create new visuals, we build full campaign ecosystems - from hero films and teasers to stills and social edits - all tailored for cross-platform use.

 
tags: Runway, Runway ML, AI advertising, AI sport, AI sport advertising, AI generated content, Digital Content, AI commercial
categories: Advertising, Cinematography, Commercial, Creative Direction, Creative Management, Director, Post Production, Production, Sport Commercial
Friday 06.06.25
Posted by Debbie Bacher
 

AI Film - Il Paglicaccio

An Austin Film Festival Finalist “The Clown” is a collaboration between AI Director Marco Cavazzana, our post production house, Twelve Eleven Studios and renowned composers Jennie Lofgren & Anders Herrlin.

tags: Artificial intelligence, Short Film, Clown, AI Film, AI, Experimental
categories: Director, Post Production, Production, Film
Monday 05.05.25
Posted by Debbie Bacher
 

Mobile Phone Campaign - OPPO N2 Filp Launch .

Swan: Smart working + Smart Living

Swan Find N2 belongs to Oppo's flagship product series, representing the latest and most advanced technology, together with the most exclusive and refined design to date.

Production entailed shooting two campaigns simultaneously for two different OPPO devices.

This beautiful campaign is shot by Silvia Gil Roldan.

View fullsize oppo+silvia+gil++roldan+-+artists+legends+_11.webp
View fullsize oppo+silvia+artists+legends_4.webp
View fullsize oppo silvia artists legends_2.jpg
View fullsize oppo silvia artists legends_3.jpg
View fullsize oppo silvia gil  roldan - artists legends _2.jpg
View fullsize oppo silvia gil  roldan - artists legends _6.jpg
tags: Advertising Campaign, Production Service, Cell phone, Print Campaign
categories: Advertising, Photography, Production
Wednesday 08.21.24
Posted by Debbie Bacher
 

N26 Online Bank - Phising - Security Explained

The 2nd of 5 films explaining in an entertaining way about online scams.

This project involved full service production of films & stills, direction, casting & post production, including original music composition of 375 assets in 5 languages.

tags: Production Service, production, Post Production, online banking
categories: Cinematography, Advertising, Creative Direction, Creative Management, Director, Photography, Post Production, Production
Tuesday 09.19.23
Posted by Debbie Bacher
 

N26 Online Bank - Next Generation.

N26 is an online bank based out of Berlin. Voted world’s best bank by Forbes in 2021.

Next Generation is a fun series of social clips about the unique features offered on their App.

Directed and Shot by Roice Nel.

I also oversaw all of the edits, which were in 2 languages, with multiple formats.

tags: social media, online banking, next generation, N26 online bank
categories: Cinematography, Advertising, Creative Direction, Creative Management, Production, Post Production
Sunday 06.19.22
Posted by Debbie Bacher
 

TOYOTA GLOBAL OLYMPIC CAMPAIGN - TOKYO 2020.

I am humbled to have been chosen to produce the world wide print campaigns & social media assets for Saatchi LA & Toyota Global, the main sponsor of the Tokyo Olympics & Paralympics.

A prestigious campaign, with a beautiful & powerful motivational message.

The ATL campaign was shot by Gary Land & Social was directed & shot by Roice Nel.

We are very privileged to have worked with 12 Olympic athletes from around the world.

START YOUR IMPOSSIBLE.

Screen Shot 2021-09-28 at 1.34.47 PM.png
Screen Shot 2021-09-29 at 12.04.53 PM.png
Screen Shot 2021-09-27 at 1.39.19 PM.png
View fullsize Artists-Legends-Olympics-Paralympics-Athletes-ATL_02_result.jpg
View fullsize Artists-Legends-Olympics-Paralympics-Athletes-ATL_result.jpg
View fullsize Artists-Legends-Olympics-Paralympics-Athletes-ATL_04_result.jpg
View fullsize Artists-Legends-Olympics-Paralympics-Athletes-ATL_03_result.jpg
tags: Olympics, Director of Photography, director, Swimmer, Olympian, production, Creative Producer
categories: Cinematography, Advertising, Photography, Production
Wednesday 09.29.21
Posted by Debbie Bacher
 

BBC America - The Watch.

I had a lot of fun producing the marketing assets for BBC America for their TV series, The Watch.

Managing 4 sets simultaneously over 2 days.

We were immersed in a dystopian world, looking for the right spaces to capture all the video and print imagery. Spending time with the actors & getting to know their characters was truly a magical experience.

The BBC team also chose to work with three of the DOP’s from Artists & Legends.

Roice Nel directed & shot principle video, with Jonathan Tait on B cam. Nick Burton Moore shot the chroma key assets.

To add to the stature, the print campaign was shot by the very talented and humble Pari Dukovic. Social stills by Hayden Phipps.

Thank you to the BBC team for choosing to work with Artists & Legends!

Artists-Legends-production-BBC-America-Pari-Dukovic_07_result.jpg
Artists-Legends-production-BBC-America-Pari-Dukovic_06_result.jpg
WATCH_Editorial_Group_01_Landscape_RT_result.jpg
IMG_2768.JPG
tags: The Watch, BBC America, Producer, Cinematographer, Cinematography
categories: Cinematography, Advertising, Photography, Publicity, Production
Friday 03.19.21
Posted by Debbie Bacher
 

Toyota Global Olympics - World Wide Campaign - Coming soon.

We were honoured to produce the global campaign & all social media assets for Toyota for the 2020 Olympics.

A star studded roster of athletes from around the world flew in to create a meaningful body of work that we look forward to sharing with you next year prior to the Olympics!

Toyota-olympic-logo.jpg
tags: Olympics, creative agency, Advertising, Motivational Campaign, Toyota
categories: Production
Monday 11.23.20
Posted by Debbie Bacher
 

Production - Cape Town - Artists & Legends - Dorel Juvenile - Maxi Cosi.

Dorel chose to shoot with us again in Cape Town this year and we just love the outcome.

A series of engaging and authentic imagery for a brand that truly cares about their clients.

They are innovators of products that protect children.

Last year we produced the campaign that launched the first baby seat with an airbag.

This year, its an app that reminds you that your child is still in the car.

This might seem unheard of but it is a big issue around the world and Dorel has found a way to ensure the safety of your child, yet again. Here are a few of our favourite visuals.

More commercials on our YouTube Channel.

View fullsize CC208_2019_Maxicosi_ConvertibleCarSeat_PriaMax_Lifestyle_Spring_GirlOnBoomslangWithDadHands_Landscape_RGB.jpg
View fullsize CC208_2019_Maxicosi_ConvertibleCarSeat_PriaMax_Lifestyle_Spring_MomDadGirlBoomslangLookingOut_Landscape_RGB.jpg
View fullsize CC208_2019_Maxicosi_ConvertibleCarSeat_PriaMax_Lifestyle_Spring_MomDadGirlPicnicEating_Landscape_RGB.jpg
View fullsize CC208_2019_Maxicosi_ConvertibleCarSeat_PriaMax_Lifestyle_Spring_RearFacingInfantBoyGiraffe_Landscape_RGB.jpg
View fullsize CC244_2019_Maxicosi_ConvertibleCarSeat_Pria3in1_Lifestyle_Spring_BoosterModeBoyLookingOut_Landscape_RGB.jpg
View fullsize CC244_2019_Maxicosi_ConvertibleCarSeat_Pria3in1_Lifestyle_Spring_ColoredHutsDadGirlBoyIceCream_Landscape_RGB.jpg
View fullsize CC244_2019_Maxicosi_ConvertibleCarSeat_Pria3in1_Lifestyle_Spring_HarnessAndBoosterModeBoyGirlMarina_Landscape_RGB.jpg
View fullsize CC244_2019_Maxicosi_ConvertibleCarSeat_Pria3in1_Lifestyle_Spring_HarnessGirlSmilingSunglasses_Landscape_RGB.jpg
View fullsize CC244_2019_Maxicosi_ConvertibleCarSeat_Pria3in1_Lifestyle_Spring_MarinaDadBoyAirplaneCloseup_Landscape_RGB.jpg
View fullsize CC244_2019_Maxicosi_ConvertibleCarSeat_Pria3in1_Lifestyle_Spring_MarinaFamilyWalkingDownDock_Landscape_RGB.jpg
View fullsize MC_2019_Maxicosi_carseat_Lifestyle_Spring_Girlblowingconfetti_Landscape_RGB.jpg
View fullsize MC_2019_Maxicosi_general_Lifestyle_Spring_momandgirlsmilingcoast_Landscape_RGB.jpg
View fullsize MC1230_2019_Maxicosi_stroller_Gia_Lifestyle_Spring_Girlshowstomatotodad_Landscape_RGB.jpg
View fullsize CC244_2019_Maxicosi_ConvertibleCarSeat_Pria3in1_Lifestyle_Spring_ColoredHutsBoyFunnyCloseup_Landscape_RGB.jpg
tags: Child safety, baby set, car set, innovation, commercial, kids commercial, kids product, Dorel
categories: Production
Wednesday 10.02.19
Posted by Debbie Bacher
 

Artists & Legends - Production - Cape Town - Yves Borgwardt - Cafe Royal.

Advertising photographer Yves Borgwardt recently shot the Cafe Royal campaign.

We were privileged to work with two lions that were rescued from canned hunting farms when they were cubs by Luke Cornell, one of the top animal wranglers in South Africa. You can learn more about the work he is doing with animals here.

Click through to view Yves advertising, fashion and lifestyle and celebrity portfolios.

Get in touch to work with Yves : hello@artistsandlegends.com

View fullsize Artists-Legends-Yves-Borgwardt-Cafe-Royal_02_result.jpg
View fullsize Artists-Legends-Yves-Borgwardt-Cafe-Royal_result.jpg
tags: Nature photography, Lion, Advertising Photographer, Advertising, Cafe Royal, Advertising Campaign
categories: Advertising, Photography, Production
Monday 09.30.19
Posted by Debbie Bacher
 

New Work - Martinsson King - For Those Who Refuse to Settle.

We are honored to have been chosen to fly to Berlin to shoot a brand film for the hair care brand Martinsson King. The challenge was to create an engaging, visually impactful 30 minute film for their global launch event.

The film, which has 4 separate stories, is directed by our very own producer, Deborah Bacher. This debut was exciting and creatively rewarding. She worked closely with the Creative Director, David Glover, over a period of two months to not only handle the production aspects of the shoot, but to create a treatment that would be showcased to distributors and hair care professionals from around the world at the event in Sweden.

Here are 2 of the 4 films.

The films were shot on location in Berlin and Mallorca. DOP Daniel Lezz.

tags: haircare brand, haircare, director, Creative Producer, Creative Production, Berlin, Mallorca
categories: Cinematography, Advertising, Commercial, Creative Direction, Director, Fashion FIlm, Production
Wednesday 05.29.19
Posted by Debbie Bacher
 

New Work for TomTom.

A creative agency is a reflection of the clients it serves. Artists & Legends is dedicated to building long-standing relationships that go beyond one-time projects. We strive to provide value and service on a consistent, on-going basis, anywhere in the world. We are excited to share our latest campaign for TomTom, shot in Portugal.

Creative producer Debbie Bacher and director/ cinematographer Fabian Vettiger reunited, are currently working hard on another TomTom campaign back in Cape Town. Photographer Stephen Greeff joined the creative team for a very special 6-day production. The fruits of this wonderful teams labours will launch later this year.

FullSizeRender 2.jpg
FullSizeRender 3.jpg
FullSizeRender.jpg
IMG_5912.JPG
IMG_5833.JPG
IMG_9759.JPG

For now, see exclusive behind the scenes images and videos via our Instagram.

tags: Cape Town Production, creative agency, Production Service, production, Creative Producer, Cape Town, Client Service, Global Artist Management, Global Agency, Artists Representation, Artists & Legends, Artist Management
categories: Advertising, Automotive, Commercial, Creative Direction, Post Production, Production, drive
Wednesday 06.07.17
Posted by Debbie Bacher
 
Newer / Older