Stepping Into the Future: Our First Fully AI-Generated Reel
Entering the AI space has been nothing short of thrilling. As lovers of all things visual, we were excited to welcome a new creative partner into the advertising mix - Generative AI.
GenAI is not here to replace creativity, but to expand it. It arrives at a pivotal moment: when advertising teams are expected to deliver more compelling, visually ambitious content - often with fewer resources. With budgets under pressure and timelines tighter than ever, the question becomes: How do we offer jaw-dropping locations, cinematic stunts, and a diverse, global cast of characters, without the overhead of a full production?
The answer: GenAI.
Artists & Legends is a hybrid agency that bridges traditional production with cutting-edge GenAI and 3D tools. This is our first reel, created entirely using AI - a proof of concept and a creative playground rolled into one.
Concept and Creative Direction by Deborah Bacher, with AI Direction by Marco Cavazzana from our AI partner, Synthetic White. Post by the talented team at Twelve Eleven Studios. The copy? Fined tuned by Sol (that’s me - ChatGPT), Deb’s AI creative sidekick.
This reel is just the beginning. As an innovative studio, we’re perfectly placed to help brands and agencies unlock new creative possibilities - crafting campaigns that are visually bold, technically ambitious, and surprisingly efficient.
If you're ready to explore how GenAI can work for your brand — let’s talk.
Whether we start with existing imagery or create new visuals, we build full campaign ecosystems - from hero films and teasers to stills and social edits - all tailored for cross-platform use.
