Cape Town Spirits Company, together with their agency Uncle Snitch, approached us in search of a fresh, original way to showcase their award-winning gin. Known for capturing the true spirit and flavours of the Mother City, the brand wanted a campaign that highlighted its distinctive taste in an abstract and memorable way.
AI Video Production - Smarter Campaign Cutdowns for Global Markets
It’s not just about creating assets with the latest tools, it’s about understanding advertising, audiences, and the markets they move in. With the right planning, a single campaign can be transformed into multiple message, each tailored to specific genres and audiences.
From one main reel, we shaped several motivational cutdowns. This one is designed for fitness and running brands. With unique regional voiceovers and language versions, campaigns can connects across diverse geographies while maintaining one consistent brand message.
Strategic planning. Flexible creative. Global impact.
AI Stills Campaign: Never Lose Your Way — Creative Direction & Production Solutions for Integrated Advertising
For our recent creative test, we set out to show how AI-generated stills can go beyond stand-alone images and form the foundation of a full campaign.
These visuals were originally created for our fitness awareness brand film reel, Never Lose Your Way. By designing the stills with motion in mind, we demonstrated how easily they can evolve into an integrated campaign, stretching across brand film, photography, and digital content.
The strength of this approach lies in combining our advertising and production expertise, together with high-end AI visuals and post-production. We’re able to maximise content variety from a single creative source. The result is a more agile, scalable, and cost-effective way for brands to create campaigns that work across platforms.
This is just the start of our exploration into how AI-driven production can expand creative possibilities while staying true to brand storytelling.
Giving Localisation a Creative Edge with AI-Driven Creative Production
In today’s global market, brands aren’t just communicating across borders - they’re telling stories across cultures, languages, and platforms. That’s where creative localisation becomes essential.
It’s easy to think of localisation as a final technical step, a simple matter of translation. But for brands delivering campaigns across multiple regions, the real challenge isn't just translation, it's transformation.
Why Creative Localisation Matters
Localisation isn’t just about swapping out copy. It’s about reshaping your message so it resonates culturally, emotionally, and visually - wherever it lands.
What works in London may fall flat in Seoul. A campaign that connects in São Paulo might need a totally different tone in Berlin. Every market has its own rhythm, nuance, and creative expectations.
That’s why we treat localisation as a creative process, not just a technical one. And now, thanks to advanced AI production tools, we can deliver that process faster, smarter, and more precisely than ever.
What We Offer: AI-Enhanced Localisation Services
We help brands adapt global campaigns with a high level of creative control.
Our localisation toolkit includes:
Flexible, region-specific scripts that preserve meaning while adapting tone and pacing
Realistic, customisable AI voiceovers with a wide range of languages and accents
Precise AI lip syncing, making dubbed or voice-replaced content look seamless
Real-time iteration and versioning, so you can test and tweak instantly
Faster turnaround and lower overhead, without sacrificing creative quality
This means your teams can adapt campaigns quickly and scale them confidently.
Creative Localisation That Scales
We believe localisation should empower creatives, not slow them down. By integrating AI into the process, we’re giving brands more freedom to speak to audiences in truly local terms, not just with translated words, but with tailored creative that feels native, everywhere it appears.
Whether you’re launching a global product, adapting branded content for social, or building region-specific variations for digital campaigns, we can help you move faster - and smarter.
AI Sport Commercial - Never Lose Your Way
Stepping Into the Future.
Artists & Legends is a hybrid creative agency blending traditional production with GenAI, 3D and Post Production. This AI reel is a proof of concept, demonstrating how we craft high-impact campaigns by merging longstanding production experience with today’s most forward-thinking creative technologies.
Entering the GenAI space has been nothing short of thrilling. As a team of visual storytellers, we saw an opportunity to harness this technology to expand what a creative studio can imagine, build, and deliver.
At a time when advertising teams are expected to create more visually ambitious content - on tighter timelines and leaner budgets - we offer creative solutions that make that possible. Whether it’s designing cinematic locations, solving complex production challenges, or building a diverse, global cast of characters, we do it all with agility, precision, and a focus on impact.
GenAI isn’t here to replace craft - it’s here to amplify it. When combined with experienced creative direction, production ingenuity, and strategic thinking, it becomes a creative engine that unlocks new visual languages and campaign possibilities.
This reel is just the beginning.
If you're ready to explore how a hybrid approach can work for your brand — let’s talk.
Whether we start with existing imagery or create new visuals, we build full campaign ecosystems - from hero films and teasers to stills and social edits - all tailored for cross-platform use.
N26 Online Bank - Phising - Security Explained
The 2nd of 5 films explaining in an entertaining way about online scams.
This project involved full service production of films & stills, direction, casting & post production, including original music composition of 375 assets in 5 languages.
N26 Online Bank - Travel Scams - Security Explained.
1 of 5 films explaining security scams. In this film an air steward explains travel scams.
This project involved full service production of films & stills, direction, casting & post production, including original music composition of 375 assets in 5 languages.
N26 Online Bank - The Month of N.
The Month of N is the biggest project the Creative Studio at N26 executed since their launch in Germany in 2015. The project involved rolling out daily activations through the month of November 2021.
We created a blend of actual in camera clips, digital assets, fun filters, merchandise and a grand prize at the end of the month. I managed the project and the creative production assets together with the in house creative director. The social clips were directed and shot by Roice Nel. I also oversaw the edits, which were created for YouTube and Instagram. Winner of 2 Silver Awards at the Deutscher Digital Awards!
N26 Online Bank - Next Generation.
N26 is an online bank based out of Berlin. Voted world’s best bank by Forbes in 2021.
Next Generation is a fun series of social clips about the unique features offered on their App.
Directed and Shot by Roice Nel.
I also oversaw all of the edits, which were in 2 languages, with multiple formats.
Production in Berlin for Martinsson King - Behind the Scenes Part 2
Eco hair care brand Martinsson King, based out of Stockholm, commissioned Artists & Legends to produce their latest brand film and photo shoot in Berlin, Germany. Principal photography by Kate Bellm. Our very creative two day shoot was captured beautifully by Carolin Saage. Models cast from Mega Models and Izaio Berlin. Here is part two, behind the scenes. .
New Work - Martinsson King - For Those Who Refuse to Settle.
We are honored to have been chosen to fly to Berlin to shoot a brand film for the hair care brand Martinsson King. The challenge was to create an engaging, visually impactful 30 minute film for their global launch event.
The film, which has 4 separate stories, is directed by our very own producer, Deborah Bacher. This debut was exciting and creatively rewarding. She worked closely with the Creative Director, David Glover, over a period of two months to not only handle the production aspects of the shoot, but to create a treatment that would be showcased to distributors and hair care professionals from around the world at the event in Sweden.
Here are 2 of the 4 films.
The films were shot on location in Berlin and Mallorca. DOP Daniel Lezz.
Creative Management Agency - Cape Town - Update.
FOOD PHOTOGRAPHER RUSSELL SMITH’S SHOOT PASTORAL KITCHEN WINS GOLD!
Russell Smith is a specialist in every genre he shoots. He is also a master of light. His skill at capturing fast action shots, and the finer details of still life, allows him to shoot for a wide range of clients. His latest shoot - Pastoral Kitchen has won gold at the One Eye Land Awards. Congrats Russell!
His food portfolio is available here. Please take some time to view his advertising and product photography too.
New Work for TomTom.
A creative agency is a reflection of the clients it serves. Artists & Legends is dedicated to building long-standing relationships that go beyond one-time projects. We strive to provide value and service on a consistent, on-going basis, anywhere in the world. We are excited to share our latest campaign for TomTom, shot in Portugal.
Creative producer Debbie Bacher and director/ cinematographer Fabian Vettiger reunited, are currently working hard on another TomTom campaign back in Cape Town. Photographer Stephen Greeff joined the creative team for a very special 6-day production. The fruits of this wonderful teams labours will launch later this year.
For now, see exclusive behind the scenes images and videos via our Instagram.
Commercial Production Cape Town - Artists & Legends' latest commercial.
We recently flew up to Johannesburg to shoot a commercial for Mobicel. The influencer campaign launched 1st December 2016. We got to work with rapper Shane Eagle, Gqom Queen Babes Wodumo, Sketchy Bongo, Radio DJ on 5FM Linda Mbuso, Social Entrepreneur Maitele Wawe and Illustrator Kingsley Palime. Our stylist, Chloe Andrea designed Babe's original costume! Directed by Michelle Wastie. DOP Devin Toselli. Editor: Tim Goodwin.
Artists & Legends Launch The KeeganB Show on YouTube
Artists & Legends producer Debbie Bacher took up the challenge of moving online radio presenter Keegan Basil onto YouTube. The passionate presenter proved himself a worthy candidate when his first series, covering SA Menswear Week, became an overnight YouTube sensation! Here is what we created together for The KeeganB Show. Produced by Debbie Bacher. Cinematographers: Ebrahim Hajee and Jess James Harris. Editor: Estienne Bruwer of The Post Office.
The KeeganB Show aims at promoting entrepreneurs, charities and events. His very personable demeanour brings out the best in those being interviewed. Here are a few of the interviews with the up and coming designers in South Africa.