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Artists & Legends

HYBRID CREATIVE PRODUCTION & ARTIST MANAGEMENT

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  • WORK
  • DIGITAL CREATIVE STUDIO
  • FILM MAKERS
  • IMAGE MAKERS
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AI in Production: Creating More with Less.

Many Locations, One Solution.

In our brand film, one of the characters is a diver.
To demonstrate location flexibility in this cutdown, we moved our diver from the open ocean into a swimming pool for training.

AI helps overcome complex production challenges - like simulating underwater shoots - while supporting storytelling, character development, and giving your brands the
ability to showcase many of their strengths.

Once the AI character is signed off, environments can be swapped seamlessly, unlocking safe, efficient, and cost-effective creative possibilities that would be difficult or expensive to achieve in traditional production.

tags: AI, AIcommercial, AI generated content, Advertising Campaign, Advertising, Swimmer, Swimming, Fitness, Diver
categories: AI, Commercial, Production, Sport Commercial
Monday 10.06.25
Posted by Debbie Bacher
 

Giving Localisation a Creative Edge with AI-Driven Creative Production

In today’s global market, brands aren’t just communicating across borders - they’re telling stories across cultures, languages, and platforms. That’s where creative localisation becomes essential.

It’s easy to think of localisation as a final technical step, a simple matter of translation. But for brands delivering campaigns across multiple regions, the real challenge isn't just translation, it's transformation.

Why Creative Localisation Matters

Localisation isn’t just about swapping out copy. It’s about reshaping your message so it resonates culturally, emotionally, and visually - wherever it lands.

What works in London may fall flat in Seoul. A campaign that connects in São Paulo might need a totally different tone in Berlin. Every market has its own rhythm, nuance, and creative expectations.

That’s why we treat localisation as a creative process, not just a technical one. And now, thanks to advanced AI production tools, we can deliver that process faster, smarter, and more precisely than ever.

What We Offer: AI-Enhanced Localisation Services

We help brands adapt global campaigns with a high level of creative control.

Our localisation toolkit includes:

  • Flexible, region-specific scripts that preserve meaning while adapting tone and pacing

  • Realistic, customisable AI voiceovers with a wide range of languages and accents

  • Precise AI lip syncing, making dubbed or voice-replaced content look seamless

  • Real-time iteration and versioning, so you can test and tweak instantly

  • Faster turnaround and lower overhead, without sacrificing creative quality

This means your teams can adapt campaigns quickly and scale them confidently.

Creative Localisation That Scales

We believe localisation should empower creatives, not slow them down. By integrating AI into the process, we’re giving brands more freedom to speak to audiences in truly local terms, not just with translated words, but with tailored creative that feels native, everywhere it appears.

Whether you’re launching a global product, adapting branded content for social, or building region-specific variations for digital campaigns, we can help you move faster - and smarter.

tags: AIcommercial, Localisation, localization, multilanguage, Creative Direction, Commercial, Sport commercial
categories: Commercial, Advertising, Creative Direction, AI
Wednesday 06.18.25
Posted by Debbie Bacher