Cape Town Spirits Company, together with their agency Uncle Snitch, approached us in search of a fresh, original way to showcase their award-winning gin. Known for capturing the true spirit and flavours of the Mother City, the brand wanted a campaign that highlighted its distinctive taste in an abstract and memorable way.
Giving Localisation a Creative Edge with AI-Driven Creative Production
In today’s global market, brands aren’t just communicating across borders - they’re telling stories across cultures, languages, and platforms. That’s where creative localisation becomes essential.
It’s easy to think of localisation as a final technical step, a simple matter of translation. But for brands delivering campaigns across multiple regions, the real challenge isn't just translation, it's transformation.
Why Creative Localisation Matters
Localisation isn’t just about swapping out copy. It’s about reshaping your message so it resonates culturally, emotionally, and visually - wherever it lands.
What works in London may fall flat in Seoul. A campaign that connects in São Paulo might need a totally different tone in Berlin. Every market has its own rhythm, nuance, and creative expectations.
That’s why we treat localisation as a creative process, not just a technical one. And now, thanks to advanced AI production tools, we can deliver that process faster, smarter, and more precisely than ever.
What We Offer: AI-Enhanced Localisation Services
We help brands adapt global campaigns with a high level of creative control.
Our localisation toolkit includes:
Flexible, region-specific scripts that preserve meaning while adapting tone and pacing
Realistic, customisable AI voiceovers with a wide range of languages and accents
Precise AI lip syncing, making dubbed or voice-replaced content look seamless
Real-time iteration and versioning, so you can test and tweak instantly
Faster turnaround and lower overhead, without sacrificing creative quality
This means your teams can adapt campaigns quickly and scale them confidently.
Creative Localisation That Scales
We believe localisation should empower creatives, not slow them down. By integrating AI into the process, we’re giving brands more freedom to speak to audiences in truly local terms, not just with translated words, but with tailored creative that feels native, everywhere it appears.
Whether you’re launching a global product, adapting branded content for social, or building region-specific variations for digital campaigns, we can help you move faster - and smarter.
AI Sport Commercial - Never Lose Your Way
Stepping Into the Future.
Artists & Legends is a hybrid creative agency blending traditional production with GenAI, 3D and Post Production. This AI reel is a proof of concept, demonstrating how we craft high-impact campaigns by merging longstanding production experience with today’s most forward-thinking creative technologies.
Entering the GenAI space has been nothing short of thrilling. As a team of visual storytellers, we saw an opportunity to harness this technology to expand what a creative studio can imagine, build, and deliver.
At a time when advertising teams are expected to create more visually ambitious content - on tighter timelines and leaner budgets - we offer creative solutions that make that possible. Whether it’s designing cinematic locations, solving complex production challenges, or building a diverse, global cast of characters, we do it all with agility, precision, and a focus on impact.
GenAI isn’t here to replace craft - it’s here to amplify it. When combined with experienced creative direction, production ingenuity, and strategic thinking, it becomes a creative engine that unlocks new visual languages and campaign possibilities.
This reel is just the beginning.
If you're ready to explore how a hybrid approach can work for your brand — let’s talk.
Whether we start with existing imagery or create new visuals, we build full campaign ecosystems - from hero films and teasers to stills and social edits - all tailored for cross-platform use.
Mobile Phone Campaign - OPPO N2 Filp Launch .
Swan: Smart working + Smart Living
Swan Find N2 belongs to Oppo's flagship product series, representing the latest and most advanced technology, together with the most exclusive and refined design to date.
Production entailed shooting two campaigns simultaneously for two different OPPO devices.
This beautiful campaign is shot by Silvia Gil Roldan.
N26 Online Bank - Phising - Security Explained
The 2nd of 5 films explaining in an entertaining way about online scams.
This project involved full service production of films & stills, direction, casting & post production, including original music composition of 375 assets in 5 languages.
N26 Online Bank - Travel Scams - Security Explained.
1 of 5 films explaining security scams. In this film an air steward explains travel scams.
This project involved full service production of films & stills, direction, casting & post production, including original music composition of 375 assets in 5 languages.
N26 Online Bank - The Month of N.
The Month of N is the biggest project the Creative Studio at N26 executed since their launch in Germany in 2015. The project involved rolling out daily activations through the month of November 2021.
We created a blend of actual in camera clips, digital assets, fun filters, merchandise and a grand prize at the end of the month. I managed the project and the creative production assets together with the in house creative director. The social clips were directed and shot by Roice Nel. I also oversaw the edits, which were created for YouTube and Instagram. Winner of 2 Silver Awards at the Deutscher Digital Awards!
N26 Online Bank - Next Generation.
N26 is an online bank based out of Berlin. Voted world’s best bank by Forbes in 2021.
Next Generation is a fun series of social clips about the unique features offered on their App.
Directed and Shot by Roice Nel.
I also oversaw all of the edits, which were in 2 languages, with multiple formats.
TOYOTA GLOBAL OLYMPIC CAMPAIGN - TOKYO 2020.
I am humbled to have been chosen to produce the world wide print campaigns & social media assets for Saatchi LA & Toyota Global, the main sponsor of the Tokyo Olympics & Paralympics.
A prestigious campaign, with a beautiful & powerful motivational message.
The ATL campaign was shot by Gary Land & Social was directed & shot by Roice Nel.
We are very privileged to have worked with 12 Olympic athletes from around the world.
START YOUR IMPOSSIBLE.
BBC America - The Watch.
I had a lot of fun producing the marketing assets for BBC America for their TV series, The Watch.
Managing 4 sets simultaneously over 2 days.
We were immersed in a dystopian world, looking for the right spaces to capture all the video and print imagery. Spending time with the actors & getting to know their characters was truly a magical experience.
The BBC team also chose to work with three of the DOP’s from Artists & Legends.
Roice Nel directed & shot principle video, with Jonathan Tait on B cam. Nick Burton Moore shot the chroma key assets.
To add to the stature, the print campaign was shot by the very talented and humble Pari Dukovic. Social stills by Hayden Phipps.
Thank you to the BBC team for choosing to work with Artists & Legends!
HUF Magazine Editorial. Issue #92. Road Tripping to Nowhere Land.
We recently worked with Creative Director and HMU Artist Gunnar Schendera on an editorial for HUF Magazine. Shot by Thomas Kettner. Thank you to all the local designers and awesome models for their contribution. My Friend Ned / 20 Management / Circle Models - Cape Town.
Stylist Richard de Jager for Ford - Directed by Nicolai Fuglsig.
When Nicolai Fuglsig requested Richard de Jager for his up-coming television commercial for the new electric Ford Mustang, we knew this would be a dynamic project.
The result: a fast paced, ultra cool and edgy commercial that really showcases what Richard is capable in terms of scale.
Richard is available worldwide on select projects. You can view his portfolio here.
Get in touch with us to work with Richard!
Artists & Legends - Production - Cape Town - Yves Borgwardt - Cafe Royal.
Advertising photographer Yves Borgwardt recently shot the Cafe Royal campaign.
We were privileged to work with two lions that were rescued from canned hunting farms when they were cubs by Luke Cornell, one of the top animal wranglers in South Africa. You can learn more about the work he is doing with animals here.
Click through to view Yves advertising, fashion and lifestyle and celebrity portfolios.
Get in touch to work with Yves : hello@artistsandlegends.com
Production in Berlin for Martinsson King - Behind the Scenes Part 2
Eco hair care brand Martinsson King, based out of Stockholm, commissioned Artists & Legends to produce their latest brand film and photo shoot in Berlin, Germany. Principal photography by Kate Bellm. Our very creative two day shoot was captured beautifully by Carolin Saage. Models cast from Mega Models and Izaio Berlin. Here is part two, behind the scenes. .
Production in Berlin for Martinsson King - Behind the Scenes Part 1
Eco hair care brand Martinsson King, based out of Stockholm, commissioned Artists & Legends to produce their latest brand film and photo shoot in Berlin, Germany. Principal photography by Kate Bellm. Our very creative two day shoot was captured beautifully by Carolin Saage. Models cast from Mega Models and Izaio Berlin. Here is part one of two, behind the scenes. .
