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Artists & Legends

HYBRID CREATIVE PRODUCTION ARTIST MANAGEMENT

  • HOME
  • WORK
  • AI CREATIVE STUDIO
  • DIRECTORS / DOP's
  • PHOTOGRAPHERS
  • WHO WE ARE
  • CONTACT
  • THE VIRTUALS

AI Sport Commercial - Never Lose Your Way

Stepping Into the Future.

Artists & Legends is a hybrid creative agency blending traditional production with GenAI, 3D and Post Production. This AI reel is a proof of concept, demonstrating how we craft high-impact campaigns by merging longstanding production experience with today’s most forward-thinking creative technologies.

Entering the GenAI space has been nothing short of thrilling. As a team of visual storytellers, we saw an opportunity to harness this technology to expand what a creative studio can imagine, build, and deliver.

At a time when advertising teams are expected to create more visually ambitious content - on tighter timelines and leaner budgets - we offer creative solutions that make that possible. Whether it’s designing cinematic locations, solving complex production challenges, or building a diverse, global cast of characters, we do it all with agility, precision, and a focus on impact.

GenAI isn’t here to replace craft - it’s here to amplify it. When combined with experienced creative direction, production ingenuity, and strategic thinking, it becomes a creative engine that unlocks new visual languages and campaign possibilities.

This reel is just the beginning.

If you're ready to explore how a hybrid approach can work for your brand — let’s talk.

 

Whether we start with existing imagery or create new visuals, we build full campaign ecosystems - from hero films and teasers to stills and social edits - all tailored for cross-platform use.

 
tags: Runway, Runway ML, AI advertising, AI sport, AI sport advertising, AI generated content, Digital Content, AI commercial
categories: Advertising, Cinematography, Commercial, Creative Direction, Creative Management, Director, Post Production, Production, Sport Commercial
Friday 06.06.25
Posted by Debbie Bacher
 

Artists & Legends Launch The KeeganB Show on YouTube

Artists & Legends producer Debbie Bacher took up the challenge of moving online radio presenter Keegan Basil onto YouTube. The passionate presenter proved himself a worthy candidate when his first series, covering SA Menswear Week, became an overnight YouTube sensation! Here is what we created together for The KeeganB Show. Produced by Debbie Bacher. Cinematographers: Ebrahim Hajee and Jess James Harris. Editor: Estienne Bruwer of The Post Office.

The KeeganB Show aims at promoting entrepreneurs, charities and events. His very personable demeanour brings out the best in those being interviewed. Here are a few of the interviews with the up and coming designers in South Africa.

tags: Fashion, Fashion Film, Runway, Designer, SAMW, menwear, Production, Post Production
categories: Advertising, Creative Direction, Fashion, Post Production
Monday 08.15.16
Posted by Debbie Bacher