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Artists & Legends

HYBRID CREATIVE PRODUCTION ARTIST MANAGEMENT

  • HOME
  • WORK
  • AI CREATIVE STUDIO
  • DIRECTORS / DOP's
  • PHOTOGRAPHERS
  • WHO WE ARE
  • CONTACT
  • THE VIRTUALS

AI Sport Commercial - Never Lose Your Way

Stepping Into the Future.

Artists & Legends is a hybrid creative agency blending traditional production with GenAI, 3D and Post Production. This AI reel is a proof of concept, demonstrating how we craft high-impact campaigns by merging longstanding production experience with today’s most forward-thinking creative technologies.

Entering the GenAI space has been nothing short of thrilling. As a team of visual storytellers, we saw an opportunity to harness this technology to expand what a creative studio can imagine, build, and deliver.

At a time when advertising teams are expected to create more visually ambitious content - on tighter timelines and leaner budgets - we offer creative solutions that make that possible. Whether it’s designing cinematic locations, solving complex production challenges, or building a diverse, global cast of characters, we do it all with agility, precision, and a focus on impact.

GenAI isn’t here to replace craft - it’s here to amplify it. When combined with experienced creative direction, production ingenuity, and strategic thinking, it becomes a creative engine that unlocks new visual languages and campaign possibilities.

This reel is just the beginning.

If you're ready to explore how a hybrid approach can work for your brand — let’s talk.

 

Whether we start with existing imagery or create new visuals, we build full campaign ecosystems - from hero films and teasers to stills and social edits - all tailored for cross-platform use.

 
tags: Runway, Runway ML, AI advertising, AI sport, AI sport advertising, AI generated content, Digital Content, AI commercial
categories: Advertising, Cinematography, Commercial, Creative Direction, Creative Management, Director, Post Production, Production, Sport Commercial
Friday 06.06.25
Posted by Debbie Bacher
 

N26 Online Bank - Phising - Security Explained

The 2nd of 5 films explaining in an entertaining way about online scams.

This project involved full service production of films & stills, direction, casting & post production, including original music composition of 375 assets in 5 languages.

tags: Production Service, production, Post Production, online banking
categories: Cinematography, Advertising, Creative Direction, Creative Management, Director, Photography, Post Production, Production
Tuesday 09.19.23
Posted by Debbie Bacher
 

N26 Online Bank - Travel Scams - Security Explained.

1 of 5 films explaining security scams. In this film an air steward explains travel scams.

This project involved full service production of films & stills, direction, casting & post production, including original music composition of 375 assets in 5 languages.

tags: Post Production, Production Service, production, Producer, cast, commercial
categories: Advertising, Creative Management, Creative Direction, Cinematography, Commercial, Director, Photography, Post Production
Thursday 05.11.23
Posted by Debbie Bacher
 

N26 Online Bank - The Month of N.

The Month of N is the biggest project the Creative Studio at N26 executed since their launch in Germany in 2015. The project involved rolling out daily activations through the month of November 2021.

We created a blend of actual in camera clips, digital assets, fun filters, merchandise and a grand prize at the end of the month. I managed the project and the creative production assets together with the in house creative director. The social clips were directed and shot by Roice Nel. I also oversaw the edits, which were created for YouTube and Instagram. Winner of 2 Silver Awards at the Deutscher Digital Awards!

tags: Online Video, online banking, N26 online bank, Advertising Campaign, social media
categories: Cinematography, Advertising, Creative Direction, Creative Management, Commercial
Sunday 06.19.22
Posted by Debbie Bacher
 

N26 Online Bank - Next Generation.

N26 is an online bank based out of Berlin. Voted world’s best bank by Forbes in 2021.

Next Generation is a fun series of social clips about the unique features offered on their App.

Directed and Shot by Roice Nel.

I also oversaw all of the edits, which were in 2 languages, with multiple formats.

tags: social media, online banking, next generation, N26 online bank
categories: Cinematography, Advertising, Creative Direction, Creative Management, Production, Post Production
Sunday 06.19.22
Posted by Debbie Bacher
 

TOYOTA GLOBAL OLYMPIC CAMPAIGN - TOKYO 2020.

I am humbled to have been chosen to produce the world wide print campaigns & social media assets for Saatchi LA & Toyota Global, the main sponsor of the Tokyo Olympics & Paralympics.

A prestigious campaign, with a beautiful & powerful motivational message.

The ATL campaign was shot by Gary Land & Social was directed & shot by Roice Nel.

We are very privileged to have worked with 12 Olympic athletes from around the world.

START YOUR IMPOSSIBLE.

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tags: Olympics, Director of Photography, director, Swimmer, Olympian, production, Creative Producer
categories: Cinematography, Advertising, Photography, Production
Wednesday 09.29.21
Posted by Debbie Bacher
 

BBC America - The Watch.

I had a lot of fun producing the marketing assets for BBC America for their TV series, The Watch.

Managing 4 sets simultaneously over 2 days.

We were immersed in a dystopian world, looking for the right spaces to capture all the video and print imagery. Spending time with the actors & getting to know their characters was truly a magical experience.

The BBC team also chose to work with three of the DOP’s from Artists & Legends.

Roice Nel directed & shot principle video, with Jonathan Tait on B cam. Nick Burton Moore shot the chroma key assets.

To add to the stature, the print campaign was shot by the very talented and humble Pari Dukovic. Social stills by Hayden Phipps.

Thank you to the BBC team for choosing to work with Artists & Legends!

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tags: The Watch, BBC America, Producer, Cinematographer, Cinematography
categories: Cinematography, Advertising, Photography, Publicity, Production
Friday 03.19.21
Posted by Debbie Bacher
 

Cinematographer Nick Burton Moore for adidas - The Big Hash - Interview Trailer.

Nick is a Cape Town based DOP, shooting this cool collab between adidas and Sportscene with The Big Hash.

He recently shot an interview with local hip hop artist The Big Hash for adidas.

Born Tshegesto Reabetswe Hungwane, aka The Big Hash is SA’s youngest rapper.

Here is the trailer to his inteview. Full interview here.

Nick’s portfolio is available here. Nick also shoots stills and edits.

tags: Fashion Cinematographer, Interview, Hip Hop, adidas, Rivalry, adidas Rivalry, Sneakers, Rapper, SA rap, The Big Hash, Sportscene
categories: Cinematography
Tuesday 09.10.19
Posted by Debbie Bacher
 

New Work - Martinsson King - For Those Who Refuse to Settle.

We are honored to have been chosen to fly to Berlin to shoot a brand film for the hair care brand Martinsson King. The challenge was to create an engaging, visually impactful 30 minute film for their global launch event.

The film, which has 4 separate stories, is directed by our very own producer, Deborah Bacher. This debut was exciting and creatively rewarding. She worked closely with the Creative Director, David Glover, over a period of two months to not only handle the production aspects of the shoot, but to create a treatment that would be showcased to distributors and hair care professionals from around the world at the event in Sweden.

Here are 2 of the 4 films.

The films were shot on location in Berlin and Mallorca. DOP Daniel Lezz.

tags: haircare brand, haircare, director, Creative Producer, Creative Production, Berlin, Mallorca
categories: Cinematography, Advertising, Commercial, Creative Direction, Director, Fashion FIlm, Production
Wednesday 05.29.19
Posted by Debbie Bacher
 

Cinematographer Fabian Vettiger for Ronaldo's CR7 Denim range.

Fabian continues to build his already-impressive body of work. Just released is this commercial for Portuguese football legend Cristiano Ronaldo's recently-launched CR7 Denim range, directed by David East. Fabian has worked on campaigns for many high-profile South African brands including Investec, Vodacom and Hunter's Dry. Fabian is available as both a director and cinematographer. You can view more of his work here.

tags: Ronaldo, Commercial, Jeans, Cinematography, Creative Management, Legends
categories: Advertising, Cinematography
Thursday 10.12.17
Posted by Debbie Bacher